Is your brand as healthy as it looks?
What's your brand really saying to customers?
Do you know the full picture of your brand's health?
The world's first AI-based brand health measurement system
Real conversations. Real insights. Real-time brand health.
Why brand health measurement is broken
"NPS scores tell us what customers think, but not why they think it.
"Traditional brand trackers are slow, expensive, and disconnected from real customer experiences.
"We're drowning in data but starving for actionable insights about our brand.
Traditional metrics fail to capture the full complexity of brand health
Delayed Insights
Traditional brand surveys take weeks or months to analyze, making insights outdated by the time they reach decision makers.
Surface Level
Current metrics like NPS only scratch the surface, failing to capture emotional connections and deeper brand associations.
Disconnected Data
Siloed metrics from different systems create a fractured view of brand health without revealing the complete picture.
Meet Pipaltree: AI-powered, conversation-led, insight-rich
Transform how you measure brand health with real conversations, not just surveys.
Real conversations at scale
Analyze thousands of actual customer interactions across all touchpoints, not just what they tell surveys.
Actionable insights
Clear, prioritized recommendations based on what matters most to your customers and brand strategy.
Emotional and tonal analysis
Understand not just what customers say, but how they feel about your brand across every interaction.
Multilingual, real-time, integrated
Works across languages, delivers insights in real-time, and integrates with your existing tech stack.
Photo by Scott Webb
Ready to see the complete picture?
Experience how Pipaltree delivers a 360° view of your brand's health.
How Pipaltree Compares
| Features | Pipaltree | Traditional Brand Trackers |
|---|---|---|
| Data Source | Real customer conversations | Survey responses |
| Speed to Insights | Real-time | Weeks/Months |
| Emotional Analysis | Comprehensive | Limited |
| Integration | Seamless with existing tools | Requires manual processing |
Ideology
Our five core beliefs that guide how we approach brand health measurement.
Photo by Sarah Dorweiler
At Pipaltree, we've built our approach on five fundamental beliefs that shape everything we do. These principles guide how we gather, interpret, and deliver brand insights that actually matter. Each pillar represents a critical element in our mission to reimagine brand health measurement.
Our ideology isn't just about what we believe — it's about how we deliver concrete value through a more thoughtful approach to understanding your brand's true health.
The Power of Questions
The right questions unlock deeper brand insights than formulaic surveys ever could.
Learn moreAlchemy of Conversations
Real customer conversations reveal truths that structured data alone cannot capture.
Learn moreThe Whole Matters
Brand health is a complex ecosystem, not a single metric. We see the complete picture.
Learn moreSmall is Big
The smallest details in customer conversations often reveal the biggest opportunities.
Learn moreSimple Works
Complex data presented simply leads to better decisions. We deliver clarity, not complexity.
Learn moreTechnology
Advanced AI systems that transform conversations into actionable brand insights.
Photo by Jeong Yejune
How Our Technology Works
Pipaltree combines state-of-the-art natural language processing with brand strategy expertise to analyze real conversations at scale, extracting nuanced insights about your brand's health.
Data Collection: We gather conversations from multiple sources — customer service interactions, social media, reviews, and more.
AI Analysis: Our algorithms analyze language patterns, sentiment, emotions, and themes across thousands of interactions.
Insight Generation: We translate complex data into clear, actionable insights about your brand's health and opportunities.
Our Core Technologies
Explore the key features that make Pipaltree the most advanced brand health measurement system available.
AI Summarization
Our advanced natural language processing condenses thousands of customer conversations into clear, actionable summaries that highlight key themes and opportunities.
- Extracts meaningful insights from unstructured conversations
- Prioritizes findings based on brand impact and actionability
- Continuously learns from new data to improve accuracy
Our AI summarization dashboard transforms thousands of conversations into actionable insights at a glance.
About
Where brand strategy expertise meets cutting-edge AI technology.
Our Story
When we saw how AI was transforming language analysis, we assembled a team of top brand strategists and AI technologists to create something that had never existed before: a system that captures the full richness of customer conversations at scale.
Today, Pipaltree delivers what traditional brand measurement can't—a complete, real-time view of brand health based on authentic customer conversations.
Our unique blend of strategic expertise and AI technology delivers insights that are both deeply human and incredibly powerful.
Our Journey
2004
Centre of Gravity founded, pioneering human-centered brand strategy
2018
Meeting of minds between founders. Pipaltree is born..
2020
Tech products based on Centre of Gravity 's wisdom through Tech
2024
Pipaltree officially launches as the first AI-based brand health measurement system
Our Values
Human-Centered
We believe technology should serve human understanding, not replace it.
Rigorous Simplicity
We make the complex clear without sacrificing depth or nuance.
Continuous Learning
We're constantly evolving our approaches as technology and brands change.
Authentic Voices
We let real customer conversations speak for themselves without imposing our interpretations.
Actionable Impact
We deliver insights that directly inform brand strategy and drive meaningful business outcomes.
Creative Collaboration
We believe the best solutions emerge at the intersection of diverse perspectives and disciplines.
Team
The minds behind Pipaltree combining expertise in brand strategy and AI technology.
Our Founders
Clients
Trusted by forward-thinking brands across industries.
We work with innovative brands who demand better insights
Contact
Let's talk about your brand's health and how we can help.
Get in touch
Contact information
Phone
+91 9900448496Address
9th Floor, G-Block, C-59Platina, BKC
Mumbai, 400051
Support hours
Monday - Friday: 9:00 AM - 6:00 PM IST
Saturday: 10:00 AM - 2:00 PM IST
Sunday: Closed
Ready for a demo?
See how Pipaltree can transform your approach to brand health measurement.
Schedule a Demo